Ian Berry, aka DENIMU, is a UK artist who has turned his passion for denim in art. His works have been featured in magazines and newspapers all over the world. Ian´s epiphany came during a trip back to his childhood home in Huddersfield. During a big clear-out session, he found himself staring at a big pile of unwanted jeans destined for the charity shop.

He constructs scenes and figures by cutting and piecing together that well-worn closet staple, Using various shades of denim, he cuts and stitches the pieces together to create urban scenes and detailed portraits. To achieve different looks, he sometimes uses bleach, either with a stencil and spray, and experiments with different colour jeans.